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Advertising media planning a brand management approach Larry D Kelley & Donald W jugenheimer

By: Kelley, Larry DContributor(s): Jugenheimer, Donald WSeries: Eastern economy editionPublication details: New Delhi Prentice Hall 2004Description: vii, 144 p. 20 cmISBN: 812032529XSubject(s): Journalism -- advertisingDDC classification: 070.3

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	RKSMVV Library	070.3 Kel/L (Browse shelf(Opens below))	Available		A1251

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