Advertising media planning (Record no. 8093)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 812032529X |
| Terms of availability | 125.00 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.3 |
| Item number | Kel/L |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 8257 |
| -- | 8257 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Larry D |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising media planning |
| Remainder of title | a brand management approach |
| Statement of responsibility, etc | Larry D Kelley & Donald W jugenheimer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice Hall |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 144 p. |
| Dimensions | 20 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Eastern economy edition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Journalism |
| General subdivision | advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, Donald W |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Date acquired | Accn No. | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|
| RKSMVV Library | RKSMVV Library | 28/03/2013 | 13961 | 070.3 Kel/L | A1251 | Books |