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Advertising media planning

070.3
Kel/L

A1251

Kelley, Larry D
       Advertising media planning : a brand management approach / Larry D Kelley & Donald W jugenheimer . - New Delhi : Prentice Hall, 2004
       vii, 144 p. ; 20 cm.. - ( Eastern economy edition)

       ISBN  812032529X : Rs.125.00

       * Journalism - advertising * Jugenheimer, Donald W

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