000 00507 a2200169 4500
020 _a812032529X
_c125.00
082 _a070.3
_bKel/L
090 _c8257
_d8257
100 _aKelley, Larry D
245 _aAdvertising media planning
_ba brand management approach
_cLarry D Kelley & Donald W jugenheimer
260 _aNew Delhi
_bPrentice Hall
_c2004
300 _avii, 144 p.
_c20 cm.
490 _aEastern economy edition
650 _aJournalism
_xadvertising
700 _aJugenheimer, Donald W
942 _cBK
999 _c8093
_d8102