TY  - GEN
AU  - Kelley, Larry D
AU  - Jugenheimer, Donald W
TI  - Advertising media planning: a brand management approach
T2  - Eastern economy edition
SN  - 812032529X
U1  - 070.3 
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall
KW  - Journalism
KW  - advertising
ER  -