TY  - GEN
AU  - McQuail, Denis
TI  - McQuail's mass communication theory
SN  - 8178295350
U1  - 384J 
PY  - 2005///
CY  - New Delhi
PB  - Vistaar
KW  - Journalism
KW  - Mass communication
N1  - 6th ed 2010
ER  -