Kumar, Keval J. Mass communication in India / Keval J. Kumar . - 3rd ed. . - Mumbai : Jaico Publishing, 2009 407p. ; 21cm. Contents: Communication theory, mass media,Psychology and sociology of media audiences, mass communication and society, mass media culture and development, telecommunications etc. ISBN 81-7224-373-1 : Rs.225.00 * Mass communication - Journalism - India