Fiske, John Introduction to communication studies / John Fiske ; with new introductory essay on Why Fiske still matters, by Henry Jenkins ; and with a new discussion on the topic of Structuralism and semiotics, Fiske-style between Ron Becker ... [et al.]. . - 3rd ed. . - London New York : Routledge, 2017 li, 195 p. : ill. ; 23 cm.. - ( Routledge classics) ISBN 9780203837382 (ebook) : Rs.595 * Communication. * Semiotics. * Jenkins, Henry., auth